Untangling complex Salesforce orgs & chasing marathon miles.
Hey, I'm Issac. I spend my days working across the Salesforce ecosystem—wearing the Architect, Developer, and Admin hats depending on what the problem actually needs. I like building calm, reliable systems that don't wake anyone up at 2 AM. Outside the terminal, I'm logging easy kilometers toward a Sub-4:00 NYC Marathon.
Full-Spectrum Salesforce Craft
I don't like calling myself a "guru." Good platform work is mostly about listening carefully, respecting governor limits, and knowing when to use a standard Flow versus when to write custom Apex.
Designing for scale before writing a single line
At the architectural level, my focus is keeping data models clean, integrations idempotent, and security models crystal clear. Whether modernizing payment pipelines or connecting external ERPs, I build schemas that still make sense three years later.
How I Approach It
- First Principle Declarative first, code when needed
- Integrations Idempotent webhooks & clean retries
- Security Least-privilege Permission Sets
- Documentation Maps of Content in Obsidian
Apex & LWC That Behaves
Bulkified trigger frameworks, asynchronous Queueables/Batch jobs, and responsive Lightning Web Components built for speed and maintainability.
Flows Without the Spaghetti
Well-governed Record-Triggered Flows, External Services callouts, and modular subflows that empower admins without turning debugging into a mystery novel.
Web & AI Tooling
Connecting Salesforce with the wider web—from PHP/Nginx backends and Stripe Payment Intents to automated Lark bots and AI agent workflows.
Locked In: Road to Sub-4:00
Distance running and systems engineering share the exact same secret: consistency compounds, and pushing too hard on an easy day breaks the system.
Two Years. Eight Phases. One Honest Pace.
Building from a rainy 2:36:43 Staten Island Half (Oct 2026) to a sub-4:00 marathon across all five boroughs. 2027 is the NYRR 9+1 campaign year; 2028 is the execution.
The Digital Garden
If I solve a tricky problem once, I write it down so future-me (and anyone else searching at midnight) doesn't have to solve it twice.
blog.issacc.com
My public notebook and blog. I organize my technical notes in Obsidian using Maps of Content and publish them to the web. You'll find deep-dives on Salesforce architecture, API modernizations, AI developer workflows, and training logs.
Patterns for clean org design, bulkification, and resilient third-party integrations.
AI & AutomationExperiments with automated daily journals, Lark Card Schema 2.0 bots, and modern dev tooling.
Endurance & GearAll 8 phases, VDOT pace tables, checkpoint races, and weekly session tracker.